Even Press Release PDF Template

What Should an Event Press Release PDF Template Contain?

• Use the proper release format: An event press release follows the same format as any other press release. What matters is what you include in each section. Whether you’re using a template or creating one from scratch, make sure to include these elements in your press release:

• Headline – briefly summarize the event in an attention-grabbing way
  

• Lead – a longer summary of your event
  

• Body – elaborate on the details provided in the lead
  

• Date of publishing – ensure the event press release is timely
  

• Boilerplate – a short description of you and/or your business
  

• Contact information – contact details of the author, company, and/or the PR agency
  

• Write a compelling headline: Your headline should be concise, attention-grabbing, and reflect the event’s main theme or news value.
  
  Include a lead paragraph: The first paragraph of your press release should explain the basic details of your event; the who, what, why, when, and where so readers can get the facts quickly.
  
  Elaborate on the details: In the rest of the body, describe your event, organization, any surprising details, and any partners, avoiding fluff and extraneous details so readers can get the info they need.
  
  Include visuals: Add media elements associated with the event.