40 Email Marketing Statistics Every Business Should Know in 2025

Our team has researched the latest email marketing statistics to help your business to increase efficiency.

If you are in the education space, check out some of our other blog on homework statistics for more insights that will be relevant to your students.

Megon Venter

B2B SaaS Content Writer

Megon is a B2B SaaS Content Writer with 7 years of experience in content strategy and execution. Her expertise lies in the creation of document management tutorials and product comparisons.

Email Marketing Statistics for Lead Generation

If your team is interested in boosting lead generation through email marketing, these statistics will help you achieve this.

• Email generates $42 for every $1 spent – That’s a 4,200% ROI, making it one of the most cost-effective lead generation channels.
  (Source: DMA)
  
  
• 78% of marketers have seen an increase in email engagement over the past 12 months, showing its continued effectiveness in attracting leads.
  (Source: HubSpot, 2024)
  
  
• 60% of consumers say they’ve made a purchase after receiving a marketing email, proving emails influence buying decisions even at the top of the funnel.
  (Source: Constant Contact)
  
  
• Lead nurturing emails get 4–10 times the response rate compared to standalone email blasts.
  (Source: Demand Gen Report)
  
  
• Marketers who segment their email lists see a 760% increase in revenue, which also improves targeting and lead quality.
  (Source: Campaign Monitor)
  
  
• Automated email campaigns generate 320% more revenue than non-automated ones, helping marketers capture and nurture leads more efficiently.
  (Source: Campaign Monitor)
  
  
• Emails with personalized subject lines are 26% more likely to be opened, increasing chances of converting new leads.
  (Source: Experian)
  
  
• Welcome emails have an average open rate of 82%, making them a powerful tool for converting new subscribers into leads.
  (Source: GetResponse)
  
  
• 42% of marketers say email is their most effective lead generation channel, above social media and paid ads.
  (Source: Ascend2)
  
  
• Email marketing is used by 87% of B2B marketers to nurture leads, making it a staple in most lead generation strategies.
  (Source: Content Marketing Institute)

"Email has an ability many channels don't: creating valuable, personal touches–at scale."

David Newman

Founder of Do It! Marketing

Source: Forbes

Drip Campaign Email Marketing Statistics

Drip campaigns rely on proper segmentation and personalization of your target audiences. These statistics can help you to make the right decisions for your campaigns.

• Drip campaigns generate 80% more sales at 33% lower costs compared to single-send emails.
  (Source: DemandGen Report)
  
  
• Nurtured leads through drip campaigns make 47% larger purchases than non-nurtured leads.
  (Source: Annuitas Group)
  
  
• Companies that excel at lead nurturing via email (including drip campaigns) generate 50% more sales-ready leads at a 33% lower cost per lead.
  (Source: Forrester)
  
  
• Drip campaigns have an 80% higher open rate than single-send emails.
  (Source: EmailMonday)
  
  
• Relevant, targeted drip emails drive 18x more revenue than broadcast emails.
  (Source: Jupiter Research)
  
  
• The average open rate for drip campaigns is around 29%, while the click-through rate averages 4.8%—both higher than typical marketing emails.
  (Source: Campaign Monitor)
  
  
• Drip campaigns reduce the chance of leads slipping through the cracks by 70%, helping sales teams maintain consistent communication.
  (Source: MarketingSherpa)
  
  
• Automated drip campaigns convert 20% more leads than standard email follow-ups.
  (Source: VB Insight)
  
  
• 45% of users who receive a lead nurturing email (part of a drip series) engage with the content, increasing brand trust and interest.
  (Source: HubSpot)
  
  
• B2B marketers who implement drip campaigns see a 20% increase in sales opportunities over time.
  (Source: DemandGen Report)
  
  

Email Personalization Statistics

Personalizing your emails (even just towards your consumer age group or preferences) will boost clicks and leads more than you might think.

• Personalized emails deliver 6x higher transaction rates compared to non-personalized emails.
  (Source: Experian)
  
  
• Emails with personalized subject lines are 26% more likely to be opened.
  (Source: Campaign Monitor)
  
  
• 72% of consumers say they only engage with marketing messages that are personalized and tailored to their interests.
  (Source: SmarterHQ)
  
  
• Personalized email marketing can increase click-through rates by an average of 14% and conversion rates by 10%.
  (Source: Aberdeen Group)
  
  
• Marketers see a 20% increase in sales when using personalized experiences in email campaigns.
  (Source: Monetate)
  
  
• Personalized subject lines lead to a 50% higher open rate, particularly when using the recipient’s name or referencing their recent activity.
  (Source: Yes Lifecycle Marketing)
  
  
• 82% of marketers reported an increase in open rates through email personalization, and 75% saw higher click-through rates.
  (Source: Econsultancy)
  
  
• Segmented and personalized email campaigns can generate up to 58% of total revenue for marketers using advanced targeting.
  (Source: DMA)
  
  
• Marketers using personalization in emails see 122% more ROI than those using generic messaging.
  (Source: Instapage)
  
  
• 63% of consumers will stop buying from brands that use poor personalization tactics, making personalization not just a bonus—but an expectation.
  (Source: Smart Insights)

"When it comes to email marketing, don't just add to the noise-add value."

Chad S. White

Author of Email Marketing Rules

Source: Litmus

Dynamic Content in Email Marketing

Ensuring that your content is dynamic and not generic will boost the efficacy of your email campaigns.

• Emails with dynamic content get 2x higher click-through rates compared to static, one-size-fits-all emails.
  (Source: HubSpot)
  
  
• Personalized dynamic content can increase email conversions by up to 202%.
  (Source: Aberdeen Group)
  
  
• Dynamic content in email improves engagement by 74%, as it makes content more relevant to recipients.
  (Source: Martech Advisor)
  
  
• Marketers using dynamic content see a 20% average boost in customer retention rates.
  (Source: Campaign Monitor)
  
  
• Dynamic content reduces unsubscribe rates by up to 40% by delivering content that aligns with subscriber interests.
  (Source: Salesforce)
  
  
• Over 60% of marketers say dynamic content is the most effective personalization tactic they use in email marketing.
  (Source: Litmus)
  
  
• Brands using dynamic content in email see an average of 25% more revenue generated per email.
  (Source: Experian)
  
  
• Dynamic product recommendations in emails increase purchase rates by 35%.
  (Source: Barilliance)
  
  
• 70% of millennials are frustrated when content is not relevant to them, showing a clear demand for dynamic personalization.
  (Source: SmarterHQ)
  
  
• Emails with dynamic countdown timers or geo-targeted offers see up to 3x higher engagement, thanks to urgency and relevance.
  (Source: Email on Acid)

Did you find these statistics helpful to your business' email marketing campaigns and overall goals? Check back in weekly for more research on the latest statistics in education, business and more.